The Evolution of The North American Consumer – CX Outsourcers Mindshare
I gave this presentation at the 2018 CxOutsourcers Mindshare Group & Flagship Event in Las Vegas. I was asked to discuss how the North American consumer is changing in unprecedented ways that affect both how Customer Experience is delivered, and how consumers interact with media, brands, products and service providers.
What fundamental changes in the North American consumer are most important to the customer experience practitioner? What to do about those changes? How to adapt?